🛍️ What is TikTok Shops?
Hello! Adam Thornhill here. ‘The Podcast Guy’ saving you 10 hours a week.
Enjoy the 144th Podup, with special thanks to ChatGPT Consulting - a structured 4-week program to transform your team’s productivity and creativity.
Today, we’ll dive into the best insights and ideas from Limited Supply.
Your customers are now your salesforce. TikTok Shops is turning every user into a potential seller, helping creators to get paid and brands to grow their business.
And this shift is here to stay. Even the prospect of a TikTok ban in the US cannot undo the changes set in motion across online retail and affiliate marketing.
Social commerce has arrived
With TikTok Shops, your customers and fans become your sellers. They can add your products into their videos, then start selling and track performance.
This will be the native form of social commerce in the US.
TikTok Shops has shown us that every social platform will have its own store. YouTube is working on the same thing.
This is going to bite at Shopify’s heels. About 5-15% of sales will happen off the Shopify site on platforms like TikTok.
Nik Sharma
Why it matters
Social commerce represents a fundamental change in how products are discovered, shared, and purchased.
However, it’s not all rainbows and butterfly’s for businesses. There are clear second-order effects at play.
When transactions occur on these platforms, what happens to valuable customer data, such as emails?
This shift could dilute the direct connection brands traditionally have with their customers, giving more power to big tech.
And what happens to your website?
With the rise of AI agents and direct social selling, your website must offer unique value to remain a relevant part of the customer journey.
Next steps
Check your eligibility. Review the prohibited product list for TikTok Shops. You can’t sell services yet but keep your eyes peeled as this may change.
Embrace platform diversity. Start exploring and integrating social commerce into your sales strategy. Understand the unique features and audience of each platform.
Stay agile. The landscape of social commerce is rapidly evolving. Keep abreast of new developments and be ready to pivot your strategy to leverage new opportunities.
Your thoughts?
More from Podup
Grab the spotlight. Carrie Rose unveils her secrets to standing out with digital PR and TikTok SEO.
Want to connect? Connect on LinkedIn or Twitter
Want to advertise? Click here