đ The Power of Repetition
Hello! Adam Thornhill here. âThe Podcast Guyâ saving you 10 hours a week.
Enjoy the 136th Podup, with special thanks to RhinoRating.
Today, weâll dive into the best insights and ideas from Founderâs Journal.
âRepetition is the mother of learning, the father of action, which makes it the architect of accomplishment.â - Zig Ziglar.
If youâre ever looking for a quote to summarize Jeff Bezosâ shareholder letters, this is it. Repetition is his greatest strength.
Today, weâll unpack his 1997 Amazon shareholder letter, and how Bezos uses repetition to instil his core values in others.
Repeat, repeat, repeatÂ
Bezos talks about focus.
Focus on creating long term shareholder value. Focus on market leadership. Focus on saving time and money for customers.Â
He repeats the words âfocusâ and âlong termâ 8 times in this 4 page letter.
Itâs absolutely intentional.
Whether itâs messaging to your employees, to your investors, or to your customers, repetition to the point of exhaustion is the only way you can be confident that people know whatâs truly important.
Alex Lieberman
Prioritize your message
As a founder, all of your mental real estate is taken up by your business.
Thatâs not the case for everyone else.
You need to download your brain into theirs proportionally for what matters most.
Alex Lieberman
Why it matters
Repetition isnât about being heard. Itâs about embedding your message into the very fabric of your company culture. It needs to be both understood and acted upon.
But, how do you achieve this?
Culture is the behavior you reward and punish. By regularly repeating your mission and values, youâre actively rewarding them with airtime and headspace.
Of course, words arenât enough. You need actions. Repeated words and rewarding actions is the only way to transfer your passion and priorities to others.
Next steps
Keep it simple, stupid. Determine the core messages you need to succeed. The more simple your message, the more durable it will be.
Be introspective. Most of us get bored saying the same message over and over again. Do you fit in this bucket? If so, itâs important to be aware of this.
Break the boredom barrier. By recognising why youâve stopped repeating your message before, you can find ways to overcome this.
Integrate everywhere. Consistently incorporate your messages into all forms of communication, from internal meetings to external marketing.
Lead by example. Demonstrate the importance of these messages through your actions and decisions.
Monitor understanding. Check in with your team to ensure your message is resonating and being applied.
Your thoughts?
More from Podup
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Quotes were pulled at different points of the episode. Sentences were left out to make the narrative more concise. Podup is not associated or affiliated with any podcast.