Your positioning is never fixed. It should evolve as your idea turns into an MVP, as you build a scalable business model, and as you expand into new verticals. April Dunford is a master of positioning. She focuses on B2B SaaS, but her principles are helpful to all entrepreneurs and marketers.
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π€ΈββοΈ Stop diving in headfirst
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Your positioning is never fixed. It should evolve as your idea turns into an MVP, as you build a scalable business model, and as you expand into new verticals. April Dunford is a master of positioning. She focuses on B2B SaaS, but her principles are helpful to all entrepreneurs and marketers.