📢 How to fuel word of mouth

Hello! Adam Thornhill here. ‘The Podcast Guy’ saving you 10 hours a week.

Enjoy the 103rd Podup, with special thanks to Castmagic.

Today, we’ll dive into the best insights and ideas from Wish I Knew Podcast.

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Word of mouth can make or break your brand overnight. Customers can reach millions on social, either praising or persecuting your service. Make the most of it by tapping into social currency, a vital tool to grow your business.

Utilize social currency

Social currency is the principle where the better something makes us look, the more likely we are to talk about it. If I'm the first person to adopt a new product or service, if I have information that not everyone else has access to, if something really good or cool or exciting happens to me that makes me look smart, I'm more likely to share it.

Jonah Berger

The success behind secret bars

In New York, there's a bar hidden within a hot dog restaurant. In the corner of the room is a phone booth. If you dial a number, someone picks up and asks if you have a reservation. If you have one, the back of the booth opens and you get let in.

This place is hugely popular. It's never advertised. There's no sign on the street. There's no sign inside the restaurant. How do they get so much attention? They make themselves a secret.

What do you do with that information? You tell somebody because it makes you look smart and in the know. That's the power of  social currency.

Jonah Berger

Why it matters

We all rely on recommendations from peers to make informed decisions. Social currency taps into this. By fostering organic conversations and endorsements, you can significantly amplify your brand's reach and credibility.

Next steps

• Craft story-worthy experiences. Adapt your product so it naturally encourages users to share their experiences. Think of unique packaging or features that spark conversations.

• Create exclusive communities. Give your most loyal customers early access to new products or insider information, encouraging them to share these privileges within their networks.

• Launch interactive contests. Set challenges where customers can showcase their creativity using your product, driving organic shares.

• Send personalized videos. Surprise customers with personalized messages from the CEO appreciating their loyalty. This fosters a deeper connection but is also a share-worthy moment.

• Collaborate on product development. Involve your community in the product development process, encouraging them to share their inputs and ideas, and later, their experiences and stories about how they contributed to the creation of your product.

Your thoughts?

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Quotes were pulled at different points of the episode. Sentences were left out to make the narrative more concise. Podup is not associated or affiliated with any podcast.