✅ Embracing Lazy, Selfish & Vain Users
Hello! Adam Thornhill here. ‘The Podcast Guy’ saving you 10 hours a week.
Enjoy the 132nd Podup, with special thanks to RhinoRating.
Today, we’ll dive into the best insights and ideas from Lenny’s Podcast.
Your customers see ~10,000 ads per day, making it challenging for you to capture and retain their attention. Anuj Rathi, CPO & CMO at Jupiter Money, offers a crucial mindset shift to help you combat this.
Reframe user onboarding
We inherently believe that users think about our product all day every day.
The reality is modern consumers are lazy, vain, and selfish. They don’t care.
Lazy being ‘I don’t have time for this. You need to blow my mind otherwise I’m not going to pay you any attention.’
Vain being ‘I have a habit. I’m solving this problem in a particular way. You really expect me to change my habit?’
Selfish being ‘Show me what’s in it for me.’
Once you start thinking about users in this way, suddenly you realize it’s difficult to attract and onboard customers.
Anuj Rathi
Why it matters
We need to adapt to our customer’s environment. By recognizing the noise they face every day - and the noise we face ourselves - we can focus on making our onboarding effortless and captivating.
Addressing their vanity involves showing how your product fits seamlessly into their existing habits. Catering to their selfishness requires clearly demonstrating the immediate benefits they'll gain.
This reframing is essential for not just attracting users but also retaining them.
Next steps
Simplify the onboarding process. Make it as easy and quick as possible. Users should feel like they're getting value without much effort. Consider using guided tours or tooltips.
Align with user habits. Show how your product integrates into their existing routines. Minimize the learning curve and behavior change where possible.
Highlight immediate benefits. Clearly communicate what users gain by using your product. Focus on benefits, not features, and use real-life examples.
Personalize the experience. Tailor the onboarding process to meet individual user needs and preferences, making them feel understood and valued.
Test and iterate. Continuously gather feedback on your onboarding process and make adjustments based on user feedback and retention metrics.
Your thoughts?
More from Podup
There are two sides to every argument. Read Brian Balfour’s nuanced belief that friction can be beneficial during onboarding.
Thanks to RhinoRating for making this post possible…
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Quotes were pulled at different points of the episode. Sentences were left out to make the narrative more concise. Podup is not associated or affiliated with any podcast.