🎨 All Marketers Are Creators
Hello! Adam Thornhill here. ‘The Podcast Guy’ saving you 10 hours a week.
Enjoy the 116th Podup, with special thanks to ChatGPT Consulting.
Today, we’ll dive into the best insights and ideas from Marketing Against the Grain.
The line between marketers and creators is increasingly blurred. Kipp Bodnar and Kieran Flanagan argue that creators are, in essence, the marketers of this generation, and that all marketers need to be able to produce great content.
The creative marketer
It's funny that we've made this distinction between marketers and creators. In reality, creators are doing everything that a marketer has classically done:
They're telling great stories that their audience wants
They're looking at data to iterate and improve those stories
They're deeply engaged in building, managing, and nurturing communities
They're focused on how they monetize their audience in smart ways
Kipp Bodnar
Have a personality
If you're a marketer, you need to get really great at content. To be a creator, you need to have great points of view, unique insights, and say something worth saying. Don't worry if there's people who don't agree. You want to speak to your tribe.
Kieran Flanagan
Why it matters
The rise of AI-generated content will only intensify the need for human connection. Instead of producing bland, safe branded content, focus on showcasing the people behind your brand.
Whether that's leaders within your company, collaborating closely with influencers, or becoming a ‘creator’ yourself, it's important to have a unique point of view and share it.
Not comfortable being in the limelight? Marketers can ghostwrite on behalf of others in your company. Marketers don't need to be the face of your brand, they just need the skills to tell a great story.
Next steps
Automate to humanize. It sounds counterintuitive, but use AI to handle routine marketing tasks so you can focus more time on creating engaging, relatable content.
Target the fringes. Forget mass appeal. Find a niche community within your industry and become their go-to source for valuable content.
Embrace controversy. Don't shy away from divisive topics related to your industry. A well-argued contrarian opinion can set you apart.
Identify personalities. Find someone within your leadership who can be the 'face' of the brand. If not, deepen relationships with influencers.
Embark on a media tour. Once you have a compelling story, choose the right channels for maximum exposure, from podcasts to radio to TV.
Your thoughts?
Thanks to ChatGPT Consulting for making this post possible…
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Quotes were pulled at different points of the episode. Sentences were left out to make the narrative more concise. Podup is not associated or affiliated with any podcast.