Change is coming to your inbox. We’re about to experience a significant shift in email marketing, as Gmail and Yahoo Mail are redefining the rules of engagement with strict spam filters.
Now that we half a year into this change, how are you adapting? Did you implement the subdomain idea? Are you hearing others getting less email sales?
For me, I’m not doing much cold outreach right now — but in the receiving end, I feel like I am still getting the same amount of spam in my Gmail inbox so not sure the new changes are helping much. Or at least they are not helping with super spammy emails. Perhaps the filters are filtering out legitimate local businesses doing cold outreach, not sure…
Every new subdomain's reputation essentially starts from scratch. You need to slowly send emails from your subdomain to build your reputation, become a trusted sender, and avoid spam folders. I'd recommend using Instantly.ai to warm up subdomains
Now that we half a year into this change, how are you adapting? Did you implement the subdomain idea? Are you hearing others getting less email sales?
For me, I’m not doing much cold outreach right now — but in the receiving end, I feel like I am still getting the same amount of spam in my Gmail inbox so not sure the new changes are helping much. Or at least they are not helping with super spammy emails. Perhaps the filters are filtering out legitimate local businesses doing cold outreach, not sure…
What do you mean by “warm up a subdomain”? Doesn’t it take only a few minutes to create and use a new subdomain?
Every new subdomain's reputation essentially starts from scratch. You need to slowly send emails from your subdomain to build your reputation, become a trusted sender, and avoid spam folders. I'd recommend using Instantly.ai to warm up subdomains
I see! To avoid spam filters — that makes sense :)