🏆 Top 10 Episodes | September 2023
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Adam Thornhill here.
‘The Podcast Guy’ saving you 10 hours a week.
Catch up on the best episodes from September.
Enjoy this Spotify playlist for easy listening…
… or click the links to read episode summaries.
#1 - Nudge Podcast
Brainstorming sessions are a staple of business. They're the go-to strategy for generating new ideas and solving complex problems. However, Professor Sheena Iyengar argues we need to revamp the brainstorming process to foster diversity of thought and yield better results.
#2 - Lenny’s Podcast
The Ultimate Guide To JTBD | Bob Moesta
What are your products hired to do? In a competitive market, it's important to understand your customer's true needs. The Jobs To Be Done (JTBD) framework helps you look beyond your product's features to uncover the real reasons customers make their choices.
#3 - Builder Banter
A high converting sales funnel is every marketer's dream. However, Jakob Greenfeld suggests there's more at play than a seamless user journey. Prospective customers don't just follow the path we set for them. They diverge by researching and seeking additional validation.
#4 - In Depth Podcast
A Guide To Building Product In A Post-LLM World
Sometimes, the secret to a product's success is to let customers roll up their sleeves and get involved. Learn from Brett Berson as he recaps the Betty Crocker story, before Ryan Glasgow shares how this approach works for AI tools like ChatGPT.
#5 - 2Bobs Podcast
Payment terms are shifting dramatically. Companies such as Keurig Dr Pepper are now setting their payment terms to an unprecedented 360 days. Blair Enns sheds light on how businesses can navigate these onerous terms without compromising their financial stability.
#6 - Acquired Podcast
Alex Hormozi is the master of free, irresistible offers. The idea is simple: provide an offer so good it's impossible to say no. You then monetize with upsells and cross-sells. Costco is predicated on exactly this. Ben and David unpack the Costco business model and the lessons we can apply.
#7 - Wish I Knew Podcast
Change What You Say To Inspire And Influence Others
Word of mouth can make or break your brand overnight. Customers can reach millions on social, either praising or persecuting your service. Make the most of it by tapping into social currency, a vital tool to grow your business.
#8 - Nudge Podcast
7 Marketing Lessons From HubSpot’s CMO Kipp Bodnar
Creating content or products is only half the battle. The real challenge lies in ensuring your creations reach your intended audience. Kipp Bodnar, CMO at HubSpot, emphasizes the critical role of distribution in achieving visibility and success.
#9 - Invest Like The Best
Real Talk About AI And Software | Des Traynor
How many times do you get frustrated trying to get hold of a customer service rep? Unhelpful chatbots and robotic call centre agents are often to blame. Des Traynor, the co-founder of Intercom, provides insights into how AI chatbots, like their product Finn, are reshaping the customer service landscape.
#10 - In Depth Podcast
An Org-Design Masterclass From A Square GM | Saumil Mehta
Saumil Mehta, GM at Square, shares advice on how to design and communicate a reorg that not only meets your business goals but also respects the human element.
